Markalar liginde ulke ve firmalar olarak ligin neresindeyiz !!!!



TURKIYE ULKE OLARAK MARKASINI NASIL GELISTIREBILIR,!!!
MARKA OLAN TURKIYE  NASIL GLOBAL DUNYA MARKALARI URETEBILIR !!!

Dunyada
Global marka olmus firmalara baktigimizda Global marka olmada sirasi ile

1. Ulke
2. Ulkenin vatandasi
3. Markaya verilen tesvikler..
4. Risk sermayesi ..
5. Argesa’ya ayrilan kaynaklar..
6. Uretimin alt yapisi olan demokrasi, saydamlik..
7. Ulke halkinin, kurumlarin ve yarginin yabanci
sermayeye bakis acisi
8. Disarda yapilan  yatirimlarda arkanda kamu oyu ,tesvikler ve
siyasi destegin olmasini sayabiliriz..

Yani Global marka olmanin cok ama cok onemli marhaleleri var.. Bizde avrupaya
girmis avrupanin artik bu isleri emek yogun isletme olarak turklere
biraktikleri isleri yaptigimiz markalarimiz var, Beko Vestel gibi , dunyaya
girmis hic bir markamiz yok..


Amerika’da marka tesvigi alan firmalarimiz var ama yilda 2.2 milyon dolarlik
tesvikle marka olmak , global oyuncu olmak mumkun degildir..

80 den sonra dis ticaret yapan bir ulkede gelinen yeride basari kabul etmek
gerekir, Global marka olma yolunda hemen bu islerin olmayacagini bilmekte
basaridir, nasil olmasi gerektigi konusunda sanirim ortada tam bir mutabakat
yoktur.. Yerli markalarimiz olustu, bunlarin bazilari sinirlari asti , global
marka olma yolunda henuz yolun basindayiz…

Marka olmak icin isim projenin sadece bir ayagidir, dogru ismin avantaji
vardir.. Ama uretim hatti yerli isimle cok basarili olmus, Toyota gibi
orneklerdede bu engelde asilarak marka olunur, isim engel degildir..

Turkiye
ulke olarak markalar liginde 45 inci siradayiz , G 20 ler arasinda dunya 17
sincisi, yatirim yapilabilir ulkeler arasinda 70 ci siralarda dolasiyoruz, insan
haklarinda egitim kalitesinde cok asagilardayiz.. Bu kadar buyuk bir ulkenin once
ulke olarak marka olmaya ozen gostermesi gerekiyor.
Dusunun
dunyada artik en cok gidilmek gorulmek istenen yer olarak Istanbulun birinci
secildigi Istanbul gibi bir dunya markamiz var.. Istanbul –Bogaz bunlar turkiye icin cok
onemli markalar.. Allahin yarattigi dunyanin en guzel sehirlerini plansizlikla kulun yarattigi uydurma sehirlere benzetmeye calisarak o guzelligide  bozmak icin elimizden geleni yapiyoruz..
Ulkemiz onemli bir marka degilse, hem insan kalitemiz, hem ticari
anlayisimiz, hem uretim kalitemiz iyi degilse, arkaya dolanip iki puan alanlar
cok yerde ondeyse ; siz en iyi urunude uretseniz ulke sartlari sizin onunuzde
engeldir ve dunya markasi olmaniz hemen hemen imkansizdir..
Mesut
Ozil turk markasi, cunku ana vatani turkiye ama turk kokenli bu arkadas ne
yapti, alman takimini secti , alman milli takiminda zirve yapti ve vitrine
dunya kupasinda cikti, 50 yil sonra dunya kupasinda oynamis bir takim yerine
marka olmus bir ulkeyi secti sonuctada Real madrid’e transfer oldu.. Bu yil
gene dunya kupasinda almanya olarak dorduncu yildizi taktilar , bizdede cok
mesutlar var ama Turkiye formasi ile bir Yildiz takmayi birak Arda gibi avrupa
sampiyonlar liginde final oynamayi , ispanya kral kupasi, avrupa sampiyonlugu
ve la liga sampiyonlugu gormus usta ayaklar  dunya kupalarini TV lardan
seyretmek mecburiyetinde kalmistir..

Turkiye iste boyle bir yol ayriminda, Tasarimci bir ulke olarak global dunya
markalari yaratip , dunyada bir cok ulkeyi uretici gibimi kullanacak yoksa
bugun yaptigi gibi tasaronluk yapmayami devam edecek…

Ulker  , Eroglu ve Damat gibi bazi dunya markalarini satin alma modeli ve yabanci markalarla yapilan uretim ortakliklari ve  fason uretim yapma modelide dunya  markasi yaratmamizda onemli bir orta egitimdir.. 

Dunya markasi olma yolunda bu ortakliklar bize is design’i nasil yapilir onu ogretecegi icin cok rahatlikla markalar uretecegiz ama biz dunya markasi olmada
demokrasimizi , siyasi partilerimiz, saydamligi, insan haklarini , yargimizi ve denetimi dunya markasi yapmamiz gerekecek… 

Bence en onemli yol ayirimi burada…!! Biz global dusunup , global bir demokrasi olursak alaturka zihniyetten uzaklasirsak once insanimiz, sonra ulkemiz sonrada firmalariz marka olur..

Sevgi,saygi ve selam ile

Mujdat guler
Istanbul 7 Agustos 2014

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