Degerli arkadaslar
Hukumet rakiyi ozellestirdi , alan iyi fiyatla aldi uce katladi ve satti..
Bu sefer alan yabanci sermaye idi onlar katma deger kazandirip, markayi hem icerde hem disarda tanittilar, siseden baslamak uzere bir yigin degisiklikler yaparak, urunu dahada gelistirerek , katma degerinide ustune koyarak baska bir gruba sattilar.. Ozellestirmeden itibaren degerinin kisa surede 10 misli artmasi olayinda bu urune bu degeri getiren Katma degere biz yatirim yapmiyoruz.
Markalaşma çalışmasıni yonetmek zamani ve maliyetini organize etmeye ozel sektorumuz zaman ayirmak istemiyor, devlet markalasmayi , markalarin yurt disina acilmasini tesvik ediyor ancak ozel sektor bu atakta devletin gerisinde kaldi,haberi bile olmayan yuzlerce firma var, devletin icinde vizyonu genis , dogru yol gosteren siyasetci ve burokratlar cogaldikca ozel sektor daha geri gitmeye basladi , ustelik bu marka tesviklerini alanlarinda ustune dusenleri tam anlamiyla yaptiklarini soylemek mumkun degil , cunku dunya ticareti arttikca ihracatimizin azalip, ithalatimizin artmasida bunun en belirgin gostergesi olarak karsimiza cikmaktadir..
Markalaşma konusunda firmalarimizin kurumsal kimlik çalışmaları, reklam ve personel konularındaki yaptıkları yatırımları görmek ve bunun markalaşma sürecindeki getirilerini anlamak icin Raki olayini devamli gundemde tutmamiz bize cok yarar saglayacaktir.
Raki olayini sayet bir devrim olarak gorup, el oglu cayin tasi ile cayin kusunu nasil vurdugunu bir ders olarak universitelere bile sokup bu alanda doktora tezi bile yazdirmaliyiz, simdi Ozellestirme ve yolsuzluk ile hukumetleri yipratmak isteyenlerede gun dogdu tabiki !!
Sevgi , saygi ve selam ile
Mujdat guler
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