Amerikalilara sordugunuzda, medyada ve buradan bakildiginda sirasi ile Turk markalarini soyle siralayabiliriz..
“Istanbul,Galatasaray, Orhan Pamuk , Tarkan , Tayyip Erdogan , Ahmet Ertegun”
Amerika’da Turk markalari denilince , Turkiyeyi ve Turkiyenin yerini bilenler tarafindan ilk defa hatirlananlar bunlar …
Turk markalarindan bir cok firma Turquality almis olmalarina ragmen Amerikalilar tarafindan taninan hemen hemen yok gibidir…
Mavi-damat- Sarar v.s Turkiye’nin efes’i Eskiden dunyanin en buyuk lokantalar zincirinin menusunde yer alirdi, amerikayi unuttular… Cevre daha cazip geldi…
Zeytinyaginda Turkiyede uretim oldugunu soyleseniz size hayretle bakarlar, Amerika en buyuk ithalat pazaridir burada adimiz bile okunmaz…
Doner derseniz adi Gyro’dur ve yunanlilarin mali olarak bilinir.. Yogurt’ta amerikada en buyuk ureticilerden biri Turk’tur ama urettigi yogurdun adi”greek yogurttur” .
Turk markasi olmak devletten 8.8 milyon dolarlik tesvik almak icin avantajdir ama ne yazikki kendi sahasinda mac yapmayi sevdigimiz icin Marka olmanin yolu istikrarli bir siyasi yapi ve aksamdan sabaha degismeyecek ekonomik bir yapi oldugundan dolayi bu alanda ne yazikki dunya markalari uretemiyoruz…
Ulke olarak Demokrasimizle marka olamadigimiz muddetce, ekonomide saydamligi saglayip, mutesebbisin onunu acacak vergi reformlarini yapamadigimiz takdirde ulke olarak dunya markasi olamiyacagiz , ulke olarak dunya markasi olamadiginiz muddetce firmalarin marka olmasi ve marka liginde oynamasi cok zordur , once ulke marka olacak , demokrasisi sivil demokrasi olacak, yargisi marka olacak, yargici marka olacak, siyasi partisi marka olacak, siyasetcisi marka olacak, denetcisi, medyasi marka olacak , sonra dunya markalar ligine firmalarimizi yollayacagiz .
Ilk 100 icinde ne zaman 10 tane Turk markasi olursa o zaman issizlik , teror , uretim ve egitim sorunlarimizin asgariye indigini gormek mumkun olacaktir..
Hepsi birbiri ile orantilidir..Demokrasi , saydamlik, bagimsiz yargi ve denetim markanin en onemli hammaddesidir, buralarda marka olunmadiktan sonra ekonomide marka uretmek zordur..
Uretilsede 100 yil yasamaz , uretilsede ilk siyasi degisimde yok olur gider… Bu acidan turkiye mutesebbisi cozumu dunya markalar liginden olusmus markalari satin alarak cozmeyi deneyecektir..
Cunku Tuketici markayi alirken kaynagini cok merak ediyor, Nike ayakkabi alirken icinde nerede uretildigine bakmiyorsunuz, Apple bilgisayari alirken nerede uretildigine bakmadan markanin arkasindaki ulkeye ve verilen guvencelere bakiyorsunuz…
Sevgi, saygi ve selam ile
Mujdat guler
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